SBC Summit 2026

29 September, 2026
Feira Internacional de Lisboa & MEO Arena, Lisbon, Portugal

SBC Summit 2026 is a leading global event for the gaming and betting industry, bringing together over 35,000 delegates in Lisbon for high-impact business and networking. Across an expansive exhibition floor and a world-class conference programme, attendees explore the latest products, technologies, and industry insights while connecting with key decision-makers shaping the future of gaming. Renowned for its premium hospitality and standout evening experiences, SBC Summit combines serious business with unforgettable entertainment in one of Europe’s most vibrant cities.

Meet CryptoProcessing experts
at the event
Colm O'Brien
Head of Sales Department
Max Krupyshev
Executive Leader of CryptoProcessing
Max Krupyshev isn’t just leading CoinsPaid—he’s redefining the future of crypto payments. As Co-Founder and CEO, he’s on a mission to make digital assets a seamless part of global finance, driving adoption and innovation in the space.
Max Krupyshev
Militza Angelova
Head of Customer Success
Militza leads CoinsPaid’s Customer Success team, ensuring every client feels heard, helped, and empowered. She’s passionate about elevating user experience in crypto services.
Militza Angelova
Borislav Stoynov
Head of Partner Success
Borislav Stoynov drives the growth of CoinsPaid’s partner ecosystem, helping affiliates and businesses unlock real value from crypto payments.
Borislav brings a personal, collaborative approach to every partnership, turning each connection into a long-term success story.
Borislav Stoynov
Ekaterina Popova
Head of Account Management
Ekaterina Popova leads CoinsPaid’s Account Management function, focusing on building strong, long-term relationships with merchants.
By aligning client goals with CoinsPaid’s solutions, she helps businesses grow confidently and sustainably in the crypto payments space.
Ekaterina Popova

How to find us at the conference?

Booth â„–A236
Agenda
Save the date for 29 September, 2026
Event Website
September 29
Day 1
12:00–12:40

Parallel Sessions:

  • The Africa Advantage: High Growth, Fast Regulation, Huge Potential
  • Sportstech Intelligence: How Live Data Shapes Smarter Odds
  • From Click to Cashout: Building Reliable Payment Infrastructure
  • Cookieless Tracking and the Death of Easy Attribution
  • A Generational Bet: Romania’s Reckoning on Gambling Regulation
13:40–14:20

Parallel Sessions:

  • Africa’s New Rulebook: How Regulators Are Shaping a 45-Market Boom
  • Connecting the Game Through Next-Generation Tech Partnerships
  • Solving Payments at Scale in Regulated Markets
  • Building Loyalty Funnels That Actually Convert
  • Can Poland’s Economic Surge Unlock Gambling Reform?
14:40–15:20

Parallel Sessions:

  • From Kazakhstan to Georgia: Who’s Opening Up and Who’s Shutting Down?
  • Fantasy Sports: From Make-Believe to Market Pressure
  • Beyond ID Checks: The New Role of Identity in Gaming
  • Killing the Silo Monster: Integrating CRM, SEO, Paid Media & Content
  • Finland: Licenses available
15:50–16:30

Parallel Sessions:

  • The Far East: Opportunity Rising, Tolerance Shrinking
  • AI Referees for Risk: Automation in Trading & Fraud Detection
  • When Payments Meet Protection: Smarter Affordability Controls
  • From First Click to Last Bet: Mapping the True Player Journey
  • Canada: Province by Province Progress
16:30–17:10

Parallel Sessions:

  • UAE’s High-Stakes Shift: Regulators, Resorts and a Brand-New Rulebook
  • Modern Manipulation: Are Today’s Integrity Tools Built for Yesterday’s Threats?
  • Data-Powered Responsible Gambling: Leveraging Fintech Insights
  • The Modern Affiliate Audience: Younger, Multi-Channel, Easily Distracted, and Totally Disloyal
  • World Cup vs Sportsbook Regulation
17:10–17:50

Big in the Baltics: iGaming in Estonia

September 30
Day 2
11:00–11:40

Parallel Sessions:

  • Europe’s New Reality: Higher Taxes, Smarter Strategy, Stronger Leaders
  • RegTech: Is “invisible KYC” actually achievable or just another industry fantasy?
  • Preparing for AMLA’s Full Rollout
  • Tax Hikes – Killing the Affiliate Economy
  • Innovation in Tech: How Can Technology Keep Players Safe from Harm?
12:00–12:40

Parallel Sessions:

  • Italy Unfiltered: Tax Hikes, Licence Cuts, Zero Patience
  • The Art & Science of Game Design: UX, Data & Player Psychology
  • AML in Motion: Continuous Monitoring in Modern Gaming
  • Ad Crackdowns = Affiliate Minefield
  • Who should have the final say in player protection
13:40–14:20

Parallel Sessions:

  • The Dutch Squeeze: Deposit Caps, Ad Bans and the Black-Market Boom
  • Cross-Platform Consistency: Designing Seamless Mobile, Web & App Experiences
  • AML Challenges in a Cross-Border Market
  • Profit vs Protection: The Grey-Market Tightrope for Affiliates
  • Having the edge in player protection
14:20–15:00

The UK Squeeze: Can Affiliates Survive the New Reality?

14:40–15:20

Parallel Sessions:

  • The Other Half of Blockchain Nobody Talks About
  • AML Readiness for Emerging Game Formats
  • The Web3 Advantage: Why Crypto Casinos Are Becoming Prime Affiliate Partners
  • Whose shoulders does responsible gaming fall on?
15:00–15:40

Scandinavia: High Tax, High Standards, High Stakes

15:50–16:30

Parallel Sessions:

  • AI Agents in Action: Autonomous Systems Transforming Modern Workflows
  • How Much Is Too Much Data?
  • Selling Software, Not Clicks: The Rise of SaaS led Affiliate Monetisation
  • The ethical tension in gaming advertisement
16:30–17:10

Parallel Sessions:

  • AI for Smarter Player Protection
  • Quality Over Quantity in AML Reporting
  • Future Shock: The Predictions Affiliates Don’t Want to Hear
  • Is the industry closing its eyes to gambling harm in its own workforce?
17:10–17:50

Parallel Sessions:

  • Live Dealer, Real Emotion: Designing Immersive Social Casino Experiences
  • Content That Still Cuts Through: What Audiences Actually Engage With Now
  • Regulations are getting stronger: What it means for the black market
October 1
Day 3
11:00–11:40

Parallel Sessions:

  • LatAm Leaders: Strategy, Scale and Survival
  • What Do We Spy On Now? Life After Cookies and Third-Party Data
  • Blockchain Banking for Gambling Operators
  • SEO vs Paid: The 2026 Power Shift. Can Affiliates Survive Without Paying to Play?
  • Taking the risk out of financial risk checks
12:00–12:40

Parallel Sessions:

  • Brazil Unfiltered: What CEOs Actually Think
  • AdTech Intelligence: Helping Operators Do More With Less
  • Web3 in Gambling: Risks & Rewards
  • From Click Farms to Crypto Traffic: Cleaning Up the Affiliate Supply Chain in 2026
  • More Players, Less Risk: Maximizing Approvals in a Regulated World
13:40–14:20

Parallel Sessions:

  • Peru’s Big Shift: Compliance Tightening, Growth Exploding
  • Influencer Tech: Platforms and Tools Powering Creator Partnerships
  • Speed, Security & Conversion for Crypto Gambling
  • 2027 Media Planning for Affiliates: When Meta, Google and TikTok Keep Changing the Rules
  • Bring on the new markets: What are the compliance challenges?
14:20–15:00

Parallel Sessions:

  • Designing Campaigns the Data Can Read
  • Enhancing Player Confidence via Blockchain Transparency
  • AI traffic quality, fraud detection, or compliance automation
  • EUDI Wallets & Digital Identity: A New Era for KYC — or Just New Complexity?
14:40–15:20

Mexico Reloaded: The Market on the Edge of a Major Reset

15:00–15:40

Parallel Sessions:

  • One Wallet, Many Countries: Crypto Payments at Scale
  • Closing the Loopholes: How to Combat Bonus Abuse
15:50–16:30

LatAm’s Next Moves: Certainty, Chaos and Quiet Winners

Get in touch with us

You are booking a meeting at the SBC Summit 2026 on 29 September-1 October

Crypto payment Gateway for Businesses
10+
years of cryptocurrency
experience
10M
people in merchants’

end user base
34M+
transactions

processed
Zero
client funds

lost
What we offer to business
Crypto Wallet
for Business

Use ready plugins for your e-commerce platform or our robust API to accept crypto payments on your website.

Payment
Gateway

Use ready plugins for your e-commerce platform or our robust API to accept crypto payments on your website.

OTC
Desk

Use ready plugins for your e-commerce platform or our robust API to accept crypto payments on your website.

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