Skythor N.V. is an online entertainment company that historically focused on fiat customers. As demand for digital assets surged in 2022, the team saw crypto as a way to attract high-value users and enter new markets. However, they needed industry expertise, tools and a trusted partner to build a compliant, scalable crypto strategy.
Skythor N.V. operates in online entertainment, historically serving fiat users. As crypto adoption increased among their audience, the company sought new ways to engage high-value players and stay ahead of industry trends.
In early 2022, Skythor recognised rising demand for crypto payments but lacked the tools and partners required to enter the space confidently, prompting a search for expert guidance.
A cautious fiat-centric model, no clear roadmap for crypto assets, and compliance concerns around EU rules limited Skythor’s ability to innovate and expand into promising regions.
CryptoProcessing helped identify and prioritise high-potential markets aligned with Skythor’s user base and crypto readiness, focusing on Canada, Argentina and Northern Europe for expansion.
Marketing specialists, technical experts and a dedicated account manager worked together to optimise cashier UX, onboard crypto-savvy partners and align campaigns with major crypto and sports betting events.
With CryptoProcessing’s support, Skythor saw explosive crypto growth (2,122% in 2023 and 268% in 2024) alongside increased transaction volumes, broader global reach, a more diversified payment portfolio and higher customer loyalty.
Download the complete case study to learn:
- How Skythor shifted from fiat-only to a crypto-powered model
- How CryptoProcessing helped pick and prioritise new markets
- How transaction growth reached 2,122% and 268% in two years
- How compliant crypto payments drove global expansion into Canada, Argentina and Northern Europe
