The Baltics leading e-commerce platform announces a new partnership with CryptoProcessing, marking the start of cooperation aimed at introducing cryptocurrency checkout for shoppers in Estonia.
The Baltic region’s leading e-commerce and marketplace platform, PHH Group, the company behind kaup24.ee in Estonia, announces a partnership with CryptoProcessing by Coinspaid. The announcement marks the beginning of cooperation between the companies and sets the groundwork for introducing digital asset payment options to customers in Estonia.
PHH Group is one of the leading e-commerce groups in the Baltic region, connecting thousands of merchants with over 2.2 million regional buyers. As a major player in cross-border e-commerce, the company is outlining the next step in its payment strategy, with Estonia planned as the market where the partnership will be implemented.
As part of the announced partnership, PHH Group plans to integrate CryptoProcessing’s payment technology, processing capabilities, and support services. Once implemented, the solution is expected to allow kaup24 customers to complete purchases using digital assets alongside traditional payment methods, while CryptoProcessing supports the technical and operational complexity behind the scenes.
This partnership is another step in our strategy to make shopping simpler and more flexible for our customers in Estonia
We are proud to announce our partnership with PHH Group, a true market leader with the ambition to stay ahead of the curve. Estonia is a dynamic, digitally mature market, and this cooperation is an important step toward making digital asset payments as simple and reliable as any other payment method.
For CryptoProcessing, the announcement strengthens its presence in mainstream retail. With over a decade of experience processing crypto payments globally, the company has built a reputation for reliability and compliance – qualities that make it a natural fit for a leading e-commerce platform serving customers in Estonia.
The partnership is presented as the first phase of cooperation between the two companies. As crypto payment adoption continues to develop across Europe, the announcement signals that digital assets are becoming an increasingly practical option for everyday online shopping.
About PHH Group
PHH Group is one of the leading e-commerce companies in the Baltic region and the operator of kaup24 in Estonia. The company connects thousands of merchants with millions of buyers and attracts more than 250 million page views annually.
