IGB London 2026

An introduction to the iGB L!VE Startups Accelerator. This session will outline what the conference entails and how visitors can maximise their experience across the event.

Founders from ‘up and coming’ gaming startups share the real story behind launching and scaling their businesses.

In this insight-driven presentation, a leading investor breaks down how venture capital firms evaluate startups in the gaming ecosystem.

Leading investors discuss where capital is flowing in gaming and betting innovation.

In this unique session, the traditional startup pitch format is flipped on its head. Instead of founders pitching investors, leading venture capital firms and strategic investors take the stage.

In a saturated paid subscription streaming market, every moment counts.

Amidst regulatory scrutiny, increasingly squeezed budgets and intense competition, operators face the challenge of innovating at scale between multiple jurisdictions.

Amidst intensifying regulatory and tax headwinds in the global iGaming industry, favour is increasingly tipping toward operators and suppliers who build trust and demonstrate commitment to compliance and integrity in their supply chains.

Every digital touchpoint in the iGaming customer journey represents an opportunity for exploitation, and the global scale and volume of player data and real money means the industry is a very high value target.

This is more than a competition, it’s a launchpad for the best startups in iGaming!

Isn’t it time to demystify iGaming’s biggest buzzword? Make strides in your AI journey and dive into the latest research into how operators are actually using AI, and at which stages of the iGaming product and player lifecycle AI is most useful.

Fan engagement is now an omnichannel experience, combining in-person and digital moments.

As AI continues to re-shape the iGaming landscape, what can operators and players expect from the immense potential of GenAI in gamification and hypersonalised fan experiences?

Gaming customers typically hold three to five accounts and actively shop for the best value, making ‘share of wallet’ a critical and often underestimated metric.

Players are seeking greater choice over the risks & rewards in their betting experience, and flexing their bets within Kwiff’s ‘Flex’ bet builder allows players to have a chance of winning despite one or more legs losing.

After an action-packed first day at iGB L!VE 2026, it’s time to unwind, reconnect, and raise a glass with the industry at our Official Drinks Event.

What forces will determine who are the winning and losing affiliates in 2026 and 2027?

In the new media ecosystem, operator and affiliate partnership models are shifting to prioritise performance, trust and strategic alignment.

In a market saturated with a constant supply of new entrants, establishing and maintaining distinctiveness is the challenge for affiliates serious about making their mark in the industry.

Discover a story of marketing success, built by a team who effectively leveraged AI to take on the heavy lifting whilst freeing creative minds to focus on ideas and strategy.

Universal Commerce Protocol (UCP) enabled agentic commerce is now replacing traditional affiliate tracking, and affiliate publishers are now being bypassed at scale by agents operating within AI search by removing the ‘click’ in the purchase journey.

Adapting your traditional SEO strategy is a no longer enough to win the affiliate traffic race – understanding and hacking the rules behind LLM systems is becoming the competitive edge to master for affiliates.

Yes, the word use is deliberate. Aggressive black hat SEO tactics, designed to decimate competitors’ websites’ reputation, rankings and functionality are an immense threat, and are only increasing in scale and sophistication.

What are the patterns that quietly undermine affiliate websites, which are often overlooked?